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It felt like the right answer. The greatest lift for Dressbarn was customer data, migrating a massive database, Zadeh says, of customers to its new site so that, when it went live, the brand could market to them directly and invite them to shop online when they mightve only done so previously in-store

A poll by YouGov UK delivers the verdict on the dress thats divided the internet: 74% blue and black, 16% white and gold What color is this dress

The Handgrade Collection is the holy grail of value and quality

Fur stoles for the bridesmaids - a clever cold weather accessory, and a brilliant bouquet alternative

White Denim Jacket A white denim jacket is a spring & summer staple